‘The Whole-Grain Story’

This mock exhibition proposal for the Powerhouse Museum to celebrate the design contribution of Kellogg’s cereals was my third year major project. Kellogg’s creation of internationally recognised products, icons, mascots, typography and packaging revolutionised the traditional breakfast in the 20th Century. This project involved using iconic aspects of the Kellogg’s brand (both old and new) to create a consistent and unique exhibition proposal. Collateral for this proposal included cover letter, ticket, promotional postcards, exhibition flyers, print advertisements and the proposal styleguide 16 page booklet.

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Fiona Hudson